We are seeking an innovative and experienced Digital Marketing Specialist!

Talented and passionate about new digital marketing innovations, you will have a key role in building your position in the organization and evolution of Allegorithmic Marketing!

About us:

Allegorithmic is the industry leader in 3D texture and material creation technologies. More than 200,000 users in the domains of games and entertainment, animation and VFX, architecture, and design rely on Allegorithmic's award-winning Substance texture and material authoring software for developing the next generation of digital content. Clients include: Activision, Sony Computer Entertainment, Electronic Arts, Ubisoft, Double Negative, Naughty Dog, Foster+Partners, Gensler, Louis Vuitton, Mercedes,etc...

Founded in 2003, Allegorithmic is based in France with offices in Clermont-Ferrand, Lyon and Paris, and has global offices in Los Angeles, Cleveland, Montreal, Seoul and Singapore.

We create software for artists in a highly-collaborative, inspiring and creative environment.

About the role :

The role will lead strategic and innovative development of digital marketing programs, media planning, and implementation of these initiatives to drive new customer’s acquisition online as well as support the Community Marketing Team and their efforts. Your main tasks will be to handle:

  • Implement and improve the marketing and automation strategy
  • Marketing campaign analysis, reporting and ROI optimisations
  • Launch advertising and social advertising
  • Search Engine acquisition
  • Implement display and retarget activities
  • Plan social network campaigns and improve brand awareness
  • Stay on top of trends in digital marketing innovations
  • Budget management

About you :

  • Minimum 5 years' experience in a similar position in a large company would be appreciate
  • Master’s Degree in Business, Economics or Marketing
  • Excellent knowledges of Google Analytics, Google Adwords, SEMRush, but also Marketing Automation solutions (Pardot, Marketo…)
  • Experience in SEA and SEO activities
  • Dynamic, motivated, patient, analytical mind, creative, autonomous, communicative and a taste for challenge of course!
  • Relevant experience in an international environment is a must, in entertainment or software industry would be a plus.

Additional Information :

  • Position on permanent contract (Full-Time) based in Paris 9th.
  • Fluent english and french speaking mandatory

Looking forward to meet you at Allegorithmic!